What if the reader can't read?

That's the intriguing title of Tony Self's 10:00am presentation. Even Tony introduces it as being "controversial."

Reader is king. We don't write for ourselves or our bosses.

Audiences are changing. Tony showed this very interesting video: http://www.youtube.com/watch?v=dGCJ46vyR9o.

Grammar rules used to be an indication of social class, but it now serves the purpose of speed and social interaction.

Texting (txting) is a new grammar.

Really talking about "digital ethnography."

Tony then showed another interesting video, http://www.youtube.com/watch?v=pMcfrLYDm2U, which referenced this site: http://shifthappens.wikispaces.com/.

An Akami study in 2006 found that 75% of people would not go back to a website that takes more than 4 seconds to load. 4 seconds!!!

Mike Hughes suggests that we shouldn't be using tasks, that we should be using just conceptual information for user assistance.

Readers don't believe in manuals, but they do believe in collaboration, which is seen as legitimate.

Bosses will eventually realize that writing stuff isn't effective, but videoing stuff is.

As in this video, about how to use a blog, from Commoncraft.com.

One of our most common jobs in the next 10 years will be a deleter. The cost of storage is so cheap, it will become worthwhile to have somone who sifts through the data and throw out that which is not valuable.